An Answer
So, a lot of people have been asking, what is the reason for being critical of the 'warmest place on earth' ad by J and K Tourism? Do I hate it? Here is the answer. No, I don't. It's a beautiful advertisement & everyone associated has worked really hard on it. Moreover our tourism industry badly needed a booster like this. Then? I despise all the oratory around the slogan by quasi- liberals. Apparently, Kashmir is the beloved they can't stop falling in love with! These are not ordinary people. Their voices matter and their voices can make a change. You can see the impact their endorsement has had on the popularity of this ad. Lamentable as it is, these voices turn soundless whenever the future of their 'beloved' Kashmir is blinded and maimed. No one among them can imagine, what a struggle life is for a half-widow. Even if anyone does, the impression, unsaid and unstated, will freeze to death. They don't make attempts to look into...